Facebook Ads - A Step By Step Guide for Beginners

Facebook Advertising

Getting Started With Facebook Paid Ads

As a Marketer or Entrepreneur, you just can’t ignore Facebook for your Branding.

Facebook over the years has evolved quite a lot. From Being a Place to share those nasty chit-chats to a Platform for promoting your brand.

Just Like Google, Facebook has its own set of Algorithms, Maybe Paid or Organic.

If focused in a well – efficient manner, Facebook can be Proved to be a handy tool in squeezing out more business leads. Unlike, Google Adwords leads generated from facebook charges are quite low and affordable in cost and more relevant and more likely to convert.

In this post, we will have a brief peep on some of the initial steps in setting up your first Facebook advert campaign.

1) Set Your Marketing Objective: It’s always a healthy and efficient habit to start off with an aim or a plan in mind to go ahead. Facebook offers you tons of marketing milestones, depending upon the nature of your business. For Example, you may be interested in increasing your Brand Awareness amongst the mass audience, or you may be a service provider trying to extrapolate your business to the local area. Facebook has the best solution for both of the cases.

Your Marketing Objective may comprise of Brand Awareness, Reach, Traffic, Engagement, App Installs, Video Views, Lead Generation, Conversion and Store Visits.

2) Have a Clear Mindset of your Audience: Just keep in mind what your audience is looking for and what Facebook wants us to show this audience. Identify your Audience and Construct a proper layout and execute the plan in the same way.

Let’s Start off with a Facebook Advert campaign

Start off by selecting the Create Adverts Menu from the Extreme Right of your Facebook profile.

Now As Discusses Above Select Your Marketing Objective, For the sake of simplicity lets this discussion to traffic visits


Name Your Campaign Let’s Name it Traffic 1 and hit the continue button.

After completing the above steps you will have to create your first ad set, Select the property where you want to drive the paid traffic.

The Second Step, It’s really an exciting one that is “Custom Audience and Lookalike Audience” and these options makes your ads appear to the most relevant audience. The Custom Audience and Lookalike Audience will be Discussed in upcoming posts in detail.

Select the location you want your ads to appear in. You can either exclude a specific location where you don’t want your ads to appear in. Option for selecting Demographics Makes it more user specific.

Final Step includes setting up your daily Budget and your start and end date.

After that, you will land to a page where you can create effective text ads with an appealing image and can even place a URL to direct the traffic to your Blog.

So with this, you created your first facebook advert. Now Just keep an eye on your campaign Performance.

However, there is still a number of Ad types that will discuss in upcoming articles.

Stay Tuned for more information.

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Facebook Ads - A Step By Step Guide for Beginners Facebook Ads - A Step By Step Guide for Beginners Reviewed by Digitalood on November 08, 2017 Rating: 5

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